Mobile version vs. adaptive design – Making an educated choice

What is the difference between the adaptive design and the mobile version?

The responsive and mobile design allow users to easily browse the website on smartphones and tablets. Enhancing the mobile-friendly design of the website is also important because website adaptivity is highly relevant for SEO as it’s a factor in rankings for search engines. Mobile version and responsive design work in different ways so it is important to differentiate between them.

A mobile version is thought of as a distinct and separate resource. As a rule, it is a shorter version of the web site that has a separate address, to users can access through an incoming redirect. It’s not the exact same as the desktop version, however there’s no drastic difference between the two.

A reconfigurable and scalable main website is an adaptive design. The website can be modified to various sizes of screens without having to move it to a different address. The content is exactly same as the original resource, however it’s just coded differently.

Both devices have the exact identical content, however the display differs based the device. Also don’t forget that you can check backlinks at this link

Pros and negatives of the mobile version


  • Users can always switch back to the primary version when they feel that the mobile version is not suitable for them.
  • It is easier to make changes with no redundant elements.
  • Users can effortlessly browse through the pages without getting lost in irrelevant details.
  • Since it doesn’t contain too much information, the site runs faster.


  • Multiple URLs that share the same content can result in a search engine penalizing you for having duplicate content.
  • Users must be aware of another address.
  • You may choose to restrict or eliminate certain features and contents from one version.

Pros and cons of an adaptive version


  • It is easy to implement.
  • It is not necessary to make new URLs.
  • You can also use redirects.
  • It seems to be one of the top search engines, especially Google.


  • If the user finds it uncomfortable, they can’t change to the desktop-like version, just as in the case of the mobile version.
  • Since it’s similar to the desktop version, this website may load more slowly.
  • It could be difficult to determine how to start making changes since different users tackle various tasks.

Which is the best SEO option – an adaptive or a mobile version?

Google is the sole search engine optimization choice for websites. They strongly advocate an adaptive design. According to them, there are many aspects that could be used to optimize search results.

  • Users find it easier to share content when it’s at the same URL.
  • possible loading problems because of redirects and users’ agents;
  • Googlebot analyzes websites with an improved design and speed.
  • the likelihood of common errors that can be seen on mobile sites are reduced;
  • Google algorithms can only view one page and not multiple versions;

Google agrees with SEO experts who say adaptive design is more effective than traditional content to promote search. It doesn’t duplicate or cut content, and is simpler and more efficient to maintain the site. It’s also simpler and hence quicker to put into place, and it is often more affordable for customers.

Testing the adaptability of a website on different devices: search engine service

Google has introduced a new tool designed specifically for this purpose, which checks website adaptability online. Google’s mobile optimization check is available at

Services employ the exact same interface to test websites for adaptivity: they enter the address of the home page into the address bar and the algorithm estimates the mobile-friendliness and then displays the results. Each search engine has its own analytical parameters. It is important to select the one you like. If you promote through Google, make sure the site is able to adapt in Google.

What should I be paying my attention to?

As assessing the flexibility of the website across different devices is simple, let’s give special attention to the analysis of the results. The primary factor to consider is the end user’s convenience.

If you wish to allow a person with a smartphone to be comfortable with the site simply change the basic elements of the web resource so that they are able to be viewed and utilized.

  • Texts should be printed in large-print.
  • The items that can be clicked on should be placed in such a way that the user can click them without having to hit other buttons.
  • Action buttons (Buy, Order, Sign up) must be visible, noticeable, and fairly large.
  • To prevent horizontal scrolling, all content should be of the identical size to the screen.
  • There should be no formats that don’t work or aren’t compatible on mobile devices.

Generally speaking, everything should be working and seen correctly. If it’s not, adaptivity testing tools can inform you that the site isn’t compatible for viewing on mobile devices.

If you choose to test the adaptability of your site by using Google it is important to remember that Google finds non-optimized web resources unfavorable:

Google’s website adaptability test will instantly detect any issues and let you know what to do.

Consider your users’ requirements and wants. Examine the website from smartphones or tablets to determine if it offers sufficient features. Once you’ve implemented an the adaptive design, or a mobile version, you can test it on multiple devices and try to bring the website to perfection.